Price was named Executive Director in May 2023.

Born and raised in Charlottesville, Price Thomas brings extensive experience as a communications expert and campaign strategist in addition to his deep knowledge of the Charlottesville community. His nonprofit leadership experience with both the Montpelier Foundation and United Way combined with his dedication to young people, made him the ideal choice to follow in the impactful footsteps of departing Executive Director, Mary Coleman.

Price noted, “I'm humbled and thrilled to have the opportunity to build on the strong existing foundation at City of Promise and continue the work that Mary and the staff are doing. I owe a debt of gratitude to the leadership of the United Way and I'm looking forward to applying what I've learned to growing the scope and impact of City of Promise. I was raised here, I'm raising my kids here, and I'm excited for the opportunity to have a positive impact on the place I call home."